Make better business decisions

I help business leaders increase revenue and profitability by translating data into actionable business insights

One of your biggest strategic assets is right under your nose…

and you may not be using it to its fullest potential.

You have access to more data than ever: data lakes, data warehouses, Excel spreadsheets… data you may not even know about. It contains clues and signposts about the health of your business, the habits of your customers, and strategies for growth.

Data = Opportunity

It can inform your growth levers, help manage risk, and crystallize your roadmap to increased revenue and profit, if you know how to use it.

If you’re seeking an advisor who:

  • designs end-to-end analytical models using your stack of choice

  • excels at building financial model at scale (and loves to do it)

  • possesses deep commercial business knowledge and financial-analysis expertise

  • is decisive, scrappy, and has good instincts for translating data into strategic decisions

  • is collaborative and adept at communicating the data story across functions

I’d love to talk to you!

About Ellen Su

Your data has stories to tell

I help translate those stories, synthesizing various data sources and distilling meaningful insights to help you make smart, sustainable decisions for your business.

As a former fixed-income trader, MBA, CFA charter holder, and seasoned consultant with deep commercial business expertise across industries, I have good instincts for discerning the most valuable information from the noise. I’m hyper-focused on getting you accurate answers and strategic direction in the most prompt and efficient way possible.

How can I help you?

  • Advisory

    I audit and advise on strategy, data analysis methods, what questions you should be asking, and how to extract the most value from your data.

  • Embedded

    I work elbow to elbow with your team, building models, interpreting data, and aligning high-level strategy with day-to-day operations.

Holistic | Strategic | Risk-Aware | Timely | Clear | Tailored | Future-Focused | Inclusive